Nordyx
A complete digital studio platform combining brand identity, website design, lead generation, SEO and an internal CRM.
Project Snapshot
Building the studio from the inside out.
Nordyx needed more than a logo and a landing page. The goal was to create a complete digital foundation that could present services clearly, generate leads, showcase work and support internal sales activity.
The website and internal tools were designed together so the public experience and business workflow could grow as one connected platform.
Project
Nordyx
Industry
Digital Services
Location
Toronto, Canada
Project Type
Brand + Website + Internal CRM
Status
Live
Role
Strategy · Brand · UX/UI · Development · SEO
Brand Direction
Professional without feeling corporate.
The visual identity needed to feel modern and technical without making Nordyx look like an oversized enterprise software company.
A dark interface, restrained blue accent, clean typography and subtle motion create a digital-first identity while keeping the content approachable for local and growing businesses.
Motion and interactive effects are used selectively to add personality without making the experience harder to read or navigate.
The Platform
Marketing on the front. Business tools behind it.
The public website and internal workflow were designed as two sides of the same system.
01
Brand Direction
A visual system built around a minimal dark interface, clear typography, restrained motion and a strong blue accent to create a modern but approachable studio identity.
02
Multi-page Website
A structured marketing website with dedicated pages for services, pricing, work and project case studies, while keeping the Home focused and easy to scan.
03
Lead Generation
A project enquiry workflow designed to collect useful business and project information before the first conversation.
04
Internal CRM
Incoming project requests are stored in a private admin system where leads can be searched, reviewed, updated and followed up internally.
05
SEO Foundation
Metadata, canonical URLs, Open Graph data, sitemap, robots configuration and Search Console were included as part of the launch foundation.
06
Reusable Design System
Shared components such as page backgrounds, reveal animations and interactive spotlight cards keep the experience consistent as new pages are added.
Website Architecture
Designed to stay simple as the studio grows.
Home
Positioning, services, selected work, process, pricing and lead generation.
Services
A deeper explanation of websites, booking, custom systems and ongoing support.
Pricing
Packages, add-ons, website care, domain information, hosting and FAQs.
Work
Project portfolio and individual case studies showing how each solution was built.
Lead Management
From website enquiry to internal follow-up.
Public Experience
Better project enquiries.
The project form collects useful information before the first conversation so each enquiry begins with more context.
- • Customer name and contact details
- • Business information
- • Project type
- • Budget range
- • Project description
- • Structured submission flow
Internal CRM
A private workspace for every lead.
Submitted leads are stored in Supabase and surfaced in a protected admin experience for internal management.
- • Lead search and filtering
- • Lead status management
- • Internal notes
- • Follow-up scheduling
- • Protected admin access
- • Project request details
- • Supabase database
- • Server-side lead retrieval
SEO & Launch
Built with discoverability in mind.
Interface
One visual language across public and internal tools.
The public website focuses on trust and conversion, while the admin experience prioritizes clarity and practical lead management.
Public Experience
Pricing & service presentation
Internal Operations
Lead management CRM
Outcome
A digital foundation built to grow with the studio.
Clearer Positioning
The website explains what Nordyx offers without presenting the studio as only a website builder.
Structured Enquiries
Potential clients can submit project information through one consistent request flow.
Centralized Leads
Project enquiries are stored and managed in one internal system instead of being scattered across messages.
Built for Expansion
Services, pricing, portfolio projects and future business tools can be added without rebuilding the site structure.
Technology
A modern, scalable foundation.
Your Business
Need a website that can grow into more?
Nordyx can build the public experience and the digital tools behind it around the way your business actually works.